CLV Calculator ENTER YOUR COMPANY'S ANNUAL REVENUETotal company revenue in past yearTOTAL PURCHASES/ORDERS IN THE PAST YEARThis field is hidden when viewing the formaverage purchase valueTOTAL UNIQUE CUSTOMERSThis field is hidden when viewing the formTHIS IS YOUR AVERAGE CUSTOMER VALUEThis field is hidden when viewing the formAverage purchase frequency rateTHIS IS YOUR AVERAGE ANNUAL PURCHASE VALUE PER CUSTOMERENTER THE AVERAGE TIME YOUR CUSTOMER STAYS WITH YOUAverage # years a customer continues to purchase from your company.THIS IS YOUR CUSTOMER LIFETIME VALUE (CLV)