Research · Positioning · Growth
Marketing strategy.
At CrowdBoost Marketing, we build data-driven marketing strategies in Burbank, CA, that align with your business objectives, elevate your brand, and resonate deeply with the audiences who matter most.
Strategic consulting
Strategic Consulting & Market Analysis
Our strategic consulting and market analysis provide a 360° understanding of your competitive environment, so every decision is informed, intentional, and driven by opportunity.
- Industry landscape assessment: emerging trends, demand shifts, economic influences, and category dynamics
- Competitor deep dives: audience share, positioning, messaging, pricing models, digital presence, strengths, weaknesses, and whitespace
- Market segmentation: identifying underserved or untapped audiences with high-value potential
- Business diagnostic: evaluating your current digital marketing efforts, brand perception, conversion paths, and growth blockers
These insights form the backbone of your marketing strategy. With a clear view of where you stand, and where the market is heading, we help you determine where you can win, how to differentiate with purpose, and what initiatives will deliver the strongest ROI.
Why strategy first
These aren't theoretical frameworks. Our strategies are practical, execution-ready roadmaps built to solve real business challenges and accelerate measurable results.
Our strategic approach cuts through a crowded digital landscape by uncovering meaningful opportunities for differentiation, growth, and long-term impact.
We combine research, analytics, creative thinking, and real-world experience to develop comprehensive marketing strategies that optimize your investments, sharpen your positioning, and provide a clear, actionable path forward.
Brand & audience
Brand & Target Audience Strategy
Your brand and your audience are the foundation of every successful marketing effort. We help you define both with precision, intention, and strategic clarity.
- Defining your unique value proposition and core messages
- Crafting a timeless brand narrative that reflects your mission, personality, and promise
- Building detailed audience personas including motivations, barriers, habits, buying triggers, and decision cycles
- Aligning customer needs to brand value, strengthening connection, trust, and affinity
By understanding not just who your audience is, but why they make decisions, we help you build branding that is not only recognizable, but meaningful. This alignment drives loyalty, increases conversion, and strengthens your long-term market position.
Channel & campaign
Channel & Campaign Planning
We transform marketing strategy into execution with intelligent, integrated channel planning. Our goal is simple: deliver the right message, to the right audience, in the right place, at the right time.
- Paid media strategy: optimizing performance across search, social, display, and retargeting
- Owned media strategy: strengthening your website, email programs, social content, and SEO
- Campaign architecture: theme, messaging, creative direction, funnel design, audience segmentation, and cadence
This unified approach ensures your campaigns work together, not in silos. Every touchpoint reinforces your brand, builds momentum, and contributes to a cohesive customer experience that drives measurable outcomes.
Measurement
Performance Measurement & Optimization
Data is more than numbers. It's your competitive advantage. At CrowdBoost, we turn analytics into action through meaningful performance measurement and agile optimization.
- Setting KPIs tied to actual business outcomes, such as revenue growth, cost per acquisition, LTV, retention, or lead quality
- Evaluating campaign and channel performance using leading and lagging indicators
- Identifying optimization opportunities across creative, targeting, messaging, and spend allocation
- Continuous A/B testing, segmentation refinement, and retargeting enhancements
This iterative, data-driven methodology ensures your marketing strategy stays efficient, effective, and responsive, maximizing returns while building long-term intelligence that compounds over time.
What you get
Fourteen moving parts. One plan.
Data is more than numbers. It's your competitive advantage.
See where your marketing stands today. We'll show you what's working, what isn't, and what to fix first. Free, no obligation.
Real clients. Real results.
What our clients are saying
“Perry, Julian and his team are amazing! They are very hands on and helped me get my business started. I had so many doubts and they gave me the confidence and support I needed to bring my brand exactly where I wanted it to be.”
“I can't say enough about the team at CrowdBoost. They have been working hard on a redesign of my website and have literally taken my branding to another level. The most powerful part has been the exceptional consulting they've given me every step of the way.”
“I am extremely appreciative and thrilled with the marketing strategy and AI automation workflows they provided. It has been a game changer for me. I highly recommend them to anyone who wants to feel more in charge of their business, marketing, and AI utilization.”
“Julian and Perry Aston are wonderful to work with. They run a highly professional and strategic marketing operation, and they are clear in their communication, thoughtful in their approach, and focused on real results.”
“We've been working with Perry and Julian's team for almost two years and they have significantly improved our business. From new website creation, to social media posts, to in person attention. Very happy with our SEO improvements!”
“We've had a great experience working with Julian, Perry and the whole CrowdBoost team. They are professional, super responsive, and truly invested in our success. We've noticed an increase in new patients and a big improvement in our SEO and local search rankings.”
“We're proud to partner with CrowdBoost as the Beverly Hills Chamber's official videographer. Perry and his team are reliable, professional, and consistently deliver high quality work that exceeds expectations.”
“I've been working with the CrowdBoost team and wow they really know marketing! They helped me with a beautiful website, are keeping SEO in mind and are truly driving traffic to my site which then leads to clients.”
“You can't talk to Perry and Julian for even a minute without getting at least one actionable insight to take back to your business. I attended one of their webinars and was taking extensive notes from beginning to end. CrowdBoost really are thought leaders in their market.”
“I recommended CrowdBoost Marketing to a potential client who needed help with graphics for a print ad. They worked together to create a great ad and I got the client in my publication. Perry and his colleagues are wonderful to work with.”
“CrowdBoost Marketing is the best. They are on time with deliverables, have a fantastic creative vision, work with enthusiasm and positivity, and make the overall client experience exceptional. I would highly recommend them!”
“Perry was fantastic! Super knowledgeable about marketing, but in my case, I needed help creating my dream website and that's exactly what I got. He cared about my vision and made sure to incorporate what I wanted.”
“Perry, Julian and his team are amazing! They are very hands on and helped me get my business started. I had so many doubts and they gave me the confidence and support I needed to bring my brand exactly where I wanted it to be.”
“I can't say enough about the team at CrowdBoost. They have been working hard on a redesign of my website and have literally taken my branding to another level. The most powerful part has been the exceptional consulting they've given me every step of the way.”
“I am extremely appreciative and thrilled with the marketing strategy and AI automation workflows they provided. It has been a game changer for me. I highly recommend them to anyone who wants to feel more in charge of their business, marketing, and AI utilization.”
“Julian and Perry Aston are wonderful to work with. They run a highly professional and strategic marketing operation, and they are clear in their communication, thoughtful in their approach, and focused on real results.”
“We've been working with Perry and Julian's team for almost two years and they have significantly improved our business. From new website creation, to social media posts, to in person attention. Very happy with our SEO improvements!”
“We've had a great experience working with Julian, Perry and the whole CrowdBoost team. They are professional, super responsive, and truly invested in our success. We've noticed an increase in new patients and a big improvement in our SEO and local search rankings.”
“We're proud to partner with CrowdBoost as the Beverly Hills Chamber's official videographer. Perry and his team are reliable, professional, and consistently deliver high quality work that exceeds expectations.”
“I've been working with the CrowdBoost team and wow they really know marketing! They helped me with a beautiful website, are keeping SEO in mind and are truly driving traffic to my site which then leads to clients.”
“You can't talk to Perry and Julian for even a minute without getting at least one actionable insight to take back to your business. I attended one of their webinars and was taking extensive notes from beginning to end. CrowdBoost really are thought leaders in their market.”
“I recommended CrowdBoost Marketing to a potential client who needed help with graphics for a print ad. They worked together to create a great ad and I got the client in my publication. Perry and his colleagues are wonderful to work with.”
“CrowdBoost Marketing is the best. They are on time with deliverables, have a fantastic creative vision, work with enthusiasm and positivity, and make the overall client experience exceptional. I would highly recommend them!”
“Perry was fantastic! Super knowledgeable about marketing, but in my case, I needed help creating my dream website and that's exactly what I got. He cared about my vision and made sure to incorporate what I wanted.”
Next step
Let's build the plan that gets you there.
Start with a conversation about your goals, or see exactly where your website stands today.
